The Yets ○ Define The Man

22 Octobre 2024

From CANADA •

South Carolina-based alternative rock duo The Yets presents their new single 'Define The Man', a reverie-laden appetizer previewing the main course. Their debut album 'Pinup Girl', to be released in the new year, showcases their evolution as artists, blending modern and classic rock elements to create music that feels both fresh and timeless.

Based in Myrtle Beach, The Yets features the creative synergy of guitarist-producer Craig Anderson Snook and vocalist Robin Wilson, both natives of the state. Their collaboration fuses Craig’s dynamic guitar work and production expertise with Robin’s rich, emotive vocals, resulting in a sound that is both powerful and distinctive. Further highlighted by their multi-instrumental performance abilities, The Yets have developed a sound which is truly their own. From composing to performing to production, Craig and Robin are a “duo” in the most genuine sense of the word.

"This is an introspective and emotive song capturing the complex feelings of an adult women grappling with the distant memory of a man she loved. Set against the backdrop of her childhood bedroom, the song creates an intimate atmosphere that draws listeners into her reflective state," says Robin Wilson.

"As she lies in the bed of her youth, surrounded by relics of her past, the verses paint vivid images of a man who was physically present yet emotionally absent. There is a longing for understanding woven into a tapestry of regret as she questions who he truly was and how his absence shaped her identity."

The chorus rises with poignant intensity, expressing her struggle to reconcile the man she barely knew with the echoes of his influence in her life. It embodies her desire to understand him – to “define the man”- even as she acknowledges it’s too late. The melody swells with emotion, blending sorrow and acceptance, as she confronts the impact of their incomplete relationship on her present-day self.

In 2022, The Yets made their debut with a critically acclaimed eponymous EP, praised for its melodic sophistication and emotional resonance. They are now ready to release their full-length album 'Pinup Girl', which showcases their evolution as artists, blending modern and classic rock elements to create a sound that feels both fresh and timeless. Their music is marked by lush, atmospheric instrumentation, soulful melodies, and a seamless fusion of modern and classic rock influences, establishing The Yets as a distinctive presence in the alternative rock scene.

Craig Anderson Snook, who played guitar for several popular bands in the 1980s, such as Gross Negligence, brings decades of musical experience to the duo. Robin, well known for her extensive touring with rock groups Skirt and Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

As of October 22, the 'Define The Man' single will be available fine online music stores and streamable via Spotify. The full album, out on 📌 February 7, can be obtained digitally or on CD directly from the band via Bandcamp.

"Uplifting with all the wonderful shimmer of vintage alternative pop, this music evokes the nostalgic charm of classic alternative pop, its melodic longing and intricate musical arrangements. Featuring impeccable production, this certainly makes for a delightful listening experience" ~ The Spill Magazine

"Almost perfect union between prime Cocteau Twins and prime mid-seventies L.A. version of Fleetwood Mac, with Wilson’s vocals and Snook’s guitars at the forefront" ~ Rock At Night Magazine

“Unique and competent nouveau rock n roll" ~ Sound Read Six

"A broad pallet of tuneful wistfulness and textured, layered instrumentation, coupled with smart and sensitive production" ~ Aural Aggravation

“Vocals that effortlessly soar over a veil of ethereal pop melodies while delivering lyrics with profound depth and sensitivity” ~ MusicnGear

"An exquisite sonic document that manages to make life's various events, including disappointments and tragedy, sound heavenly ~ Amplify Music Magazine

The Yets

Define The Man

Full 'Pinup Girl' album is out February 7. Self-released

22 October 2024

CREDITS
Written and performed by Craig Anderson Snook & Robin Wilson
© 2024 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson - vocals, other instruments
Craig Anderson Snook - guitars, other instruments
Recorded, mixed and produced by
Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson
Videos created and produced by The Yets
Album and website art by Robin Wilson
Website design by The Yets
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR

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