NATIIVE, KTJ & CARLY - Holding On

SINGLE - NATIIVE brings years of songwriting and production chops to the table. With over 13M+ streams, including his hit single "Memories," NATIIVE has worked alongside industry heavyweights, including Ella Vos, Cailee Rae and Alexander Oscar. His tracks have been featured on New Music Friday, Chilled Pop Hits, and New Pop Revolution among several other curated Spotify owned playlists.

Combine his success with the rising star power of KTJ & CARLY and it's no surprise you have a hit on your hands. After releasing their debut single, "On Your Mind," the sisters were named Artist to Watch in 2020. They're soulful vocals, and sizzling R&B vibes have captured the attention of fans, culminating in multiple sold-out shows at popular Los Angeles venues.

On the elusive dance track, "Holding On," the magnetic vibrations are there from the start. The rhythm slowly builds to a booming, atmospheric chorus radiating with pulsating energy. Produced by NATIIVE, the pristine production creates a sonic landscape ripe for KTJ & CARLY's haunting call and repeat vocals. Layers of synths and heady, seductive vocal arrangements ensure a repeat-worthy melody sure to be a mainstay on the club scene.

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Music is not a virus! Admittedly, it contaminates you with the melody, the lyrics, but it can be bought, discovered, hummed, tickles the hollow of your ear, is released on your lips ... Think of the artists, they illuminate your daily life and feed the memory of pretty refrains which will become memories.

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