10 Juillet 2021
From UNITED KINGDOM •
Linda Varg is a Swedish pop artist who brings a unique and fresh sound with her empowering and uplifting anthems. With influences ranging from pop and rock to reggae and urban, her music is sprinkled with a punky attitude and a 90’s flavored tinge.
Her musical career has been a colorful one - born in a small village in Sweden with a population of only around 25 people, it’s been a wild ride to where she is now. From winning the TV show Popstars and landing multi-platinum status with the group Supernatural, to signing a major label deal with Warner Music, Varg has devoted every second of her life to music. She’s had the pleasure of performing as Annie in the musical Chicago in Copenhagen, living out her childhood dream, and was also one of the finalists of Swedish Idol in 2010. All of this eventually led to Varg deciding to take the plunge into a solo career and she has never looked back since.
Her latest single “Standing In The Middle Of The Road” was written from Varg’s own experiences with bullying. It’s a personal message giving off a much bigger meaning, with the track applying to those who have gone through emotional hardships and risen up from the ashes, despite the pain and battles. Varg explains, “The message is that you should never let anyone, anything, or any circumstances run you over. What might seem like a failure, broken dreams, or insurmountable obstacles or challenges can instead be the passage or opening to something much greater than you could ever have imagined. So do whatever you want in life and don’t live as a victim of your own bad thoughts.”
Written alongside platinum-selling artist Ulf Nilsson and mastered by Björn Engelmann (Abba, Backstreet Boys, Zara Larsson), the flow of encouragement and rising above the dark shines bright in the track's essence. The euphoric alt-pop-folk energy draws on a finger-picked guitar aura, with foot-stomping beats and layered vocals which overflow with a wholesome feeling of togetherness. Reminiscent of the likes of One Republic, Imagine Dragons, Dua Lipa, and Bebe Rexha, “Standing In The Middle Of The Road” is a charming track that provides a modern twist to a timeless building block of analog energy.
Varg’s music has debuted at #1 on iTunes Rock Sweden, received notable airplay across both Sweden and Germany, and has garnered hundreds of thousands of streams to date. Entering into the next chapter of her fascinating journey, “Standing In The Middle Of The Road” is currently available worldwide.
DIFFUSION July, 10, 2021