19 Août 2021
From CANADA •
The Persian Leaps are back with their new single 'When This Gets Out', which was born of frustration during the Trump presidency. This track is a welcome taster of their new album 'Drone Etiquette', a 6-track offering to be released in autumn via Land Ski Records.
"Each week, it seemed there was a new Trump-related scandal that by rights should have sunk him. However, instead of consequences, the scandal would be eclipsed the next week by something even more appalling. After a while, people didn’t even bother to pay attention. 'When This Gets Out' imagines something big enough to cut through the apathy, alienate the enablers and apologists, and finally make a difference. Also, starting out the EP with the song seemed very appropriate. “When this gets out, the shit will hit the fans,” says Drew Forsberg.
Hailing from St.Paul - Minneapolis, The Persian Leaps has gone through various lineups but has always surrounded principal songwriter, vocalist and guitarist Drew Forsberg. Embedded on a magnetic alternative rock foundation, the latest musical output continues The Persian Leaps' tradition of producing power pop earworms with midwestern charm and an inherent element of 90s 'college rock'.
The band-name 'The Persian Leaps' came to Forsberg in a daydream during a college Greek Archaeology class. Writing solo music under that name for years, he finally assembled a band in 2012, thereafter releasing an EP of five songs every autumn until 2017.
NME Magazine described their debut 'Praise Elephants' EP (2013) as “celestial guitar jangle”. From their sophomore 'Drive Drive Delay' EP in 2014 to their fifth 'Bicycle Face' EP, their music has been widely praised. Delivering one perfect power pop cocktail after another, they eventually released their 18-track 'Pop That Goes Crunch' anthology in 2018.
That year, the Leaps once again returned to their roots as a studio project, releasing the 'Electrical Living' LP in 2019 and the 'Smiling Lessons' EP in 2020 together with Jon Hunt, a musician and graphic designer who did the cover artwork for most of the band's releases to date.
During the 2020-2021 pandemic, Forsberg recorded 'Drone Etiquette' EP as a solo effort, primarily due to lockdown limitations. Drew Forsberg notes, "This EP was an especially difficult one to record and finish. Because of the pandemic, I was forced to abandon a lot of the comfortable processes I’ve used for years. The friends I collaborate with for recording and performances weren’t available in person because of health issues, so I tried a new approach. This time around, I recorded at a different studio and performed all the parts on the EP myself. I also got directly involved in editing the tracks for the first time, which took longer. Ultimately, though, I’m very happy with how the songs turned out. The EP doesn’t address the pandemic at all, but it’s very much a by-product of lockdown and what we all endured."
As of August 19, 'When This Gets Out' will be available exclusively via Bandcamp. On October 1, the full 'Drone Etiquette' album will be released on CD and online platforms, including Apple Music and Spotify. It is already available for pre-order via Bandcamp.
"Silky fuzz and solid hooks echo The Smiths, Orange Juice and Teenage Fanclub with great enthusiasm, and they never fail to recreate that celestial guitar jangle" – NME Magazine
"While The Persian Leaps frontman wasn’t intentionally writing around politics, injustices, or the impending pandemic, some of those pent up agitations and reflections trickle out of the band’s upcoming album Drone Etiquette” ~ American Songwriter
"Unpretentious and infectious... vast riffs, euphonious vocals and pop sensibility. captivatingly pleasurable blustery indie rock" – Louder Than War
“Full, satisfying... charmingly pleasant breezy indie rock" – Magnet Magazine
"Unassuming and infectious rocking & rolling power pop" – Impose Magazine
"Truncated treatises in big-guitar post-punk power-pop" – The Big Takeover
"Huge riffs echoing through your speakers, melodious vocals and the sort of pop sensibility we’ve come to expect from bands like Nada Surf" – Austin Town Hall
Written and performed by Drew Forsberg
Drew Forsberg - Vocals, guitars, keyboards, bass, drum programming
Recorded by August Ogren, The Terrarium
Mixed by Neil Weir, Blue Bell Knoll
Mastered by Bruce Templeton, Microphonic Mastering
Cover art by Jon Hunt
All Songs Land Ski Music (BMI)
(c) 2021 All Rights Reserved
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DIFFUSION August, 19, 2021