3 Juin 2023
From CANADA •
Canadian alternative pop artist Apricity presents her new single 'Allison Wonderland', a clever adrenaline-filled composition about imagining and seeking the type of relationship, love and companion you most want. A song that is, at the same time, a light forewarning about creating that *perfect* person in your mind.
With an edge reminiscent of early Avril Lavigne and fueled by the creative inspiration of artists like Shirley Manson, Alanis Morrissette and Debbie Harry, Apricity dishes out attitude and melody in equal amounts.
With her moniker derived from the Latin word meaning “basking in the warmth of the sun", Apricity's music offers alternative pop flair through the prism of 90s-inspired vibes with earlier singles permeated by more Evanescence-inspired dark tones. This new single follows 'All My Lies', released in 2021, and 'The Fear', released in 2022.
"This song reflects the dream of having the perfect relationship that most want, even if it is a dream away. I was lucky again to work with Greg Critchley - an amazing songwriter - along with Thomas at Exeter Sound Studios and mixing engineer Vic Florencia," says Apricity.
On 'Allison Wonderland', Apricity worked with a world-class team, including Toronto-based Juno-nominated and platinum awarded music producer Thomas McKay at Exeter Sound Studios, US-based Canadian songwriter Greg Critchley and legendary mixer / engineer Vic Florencia (Olivia Rodrigo, Hilary Duff, Blue Rodeo, Steven Page, Snoop Dog, Tanya Tagaq, Esthero, Joss Stone).
Now based in Greater Toronto, Apricity was born and spent her formative years in Scotland, where she had her first foray into the entertainment world, auditioning for Britain’s iconic Top of the Pops, appearing on kids’ TV programs like Fun Factory, not to mention pageant shows and eventually musical theatre.
The accompanying video, which was produced by Jesse Read and directed by Apricity with Dropout Entertainment was filmed at various locations in Ontario, including the Templin Garden in Fergus with its open-air romantic spaciousness and gothic stonemasonry, and the tea party scene in the Puslinch township in south-central Ontario.
"We started filming this during the end of the pandemic and finished late last year. We scouted many locations for this, but couldn't get the right *feel* until we found The Templin Gardens in Fergus. The feeling needs to be there. It needs to suit the song and mood and what we are trying to create," says Apricity.
"My previous videos also have the fantasy-telling story factor, so this is a continuation in that sense. I want to create a story that leads the audience into a different world. Obviously the name of the song suits the visuals we created, with a little twist of Tim Burton-esque horror blended in".
As of June 2, 'Allison Wonderland' will be available across fine music platforms, including Spotify and Apple Music.
"There's a lot to be said about any artist who pays as much attention to their audio-visual releases as they do to their studio recordings... Peak your ears and feast your eyes as Apricity takes you on a fascinating roller coaster of audio-visual discovery. Top pop quality with a rockin' edge, she'll have you - hook, line and sinker!"
~ Amplify Music Magazine
Capp Records. Watch the Lewis Carroll-inspired video
2 June 2023
Written by Greg Critchley and Allison Kaplan
Produced by Thomas McKay at Exeter Sound Studios
Mixed by Vic Florencia
Mastered by Phil DeMetro at Lacquer Channel
Vocals - Apricity
Ben Healey - guitar
Thomas McKay - bass guitar
Dan Miller - keyboards
Davide DiRenzo - drums
Rique Franks - backing vocals
Cover Art by SmallDog Design
Video written and directed by Apricity and Dropout Entertainment
Video produced by Jesse Read
Melanie Busst, Craig Laws, Charmaine Carr, Melissa Lorr,
Stella Lucia, Walter Scales II, Leora Singer, Abtin Esmaeilladib
Keep up with Apricity
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YouTube | Spotify | Apple Music
DIFFUSION JUNE, 3rd, 2023