IT SOUND ○ It's Called Blood

From ITALY

It’s Called Blood is the title track and the lead single on the new LP by It Sound, which will be released October 10th, 2025 by Seahorse Recordings.

This song conjures the 80s-90s rumble of the Fall, the have-it-my-own-wayness of the Swell Maps and the robotic waves of Soft Cell and Fad Gadget.

It's Called Blood video was directed by Rockland Bazemore, and presents a kaleidoscope of life, where everything you see is not what you imagine.

Rockland Basemore is an editor, motion graphics animator, musician and yacht captain.

Youtube / Instagram / Bandcamp / Soundcloud

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After working 25+ years in advertising, primarily in NYC, he and his wife moved aboard their sailboat and left the big city in an attempt to escape the fickle life of advertising.

These days, Rocky resides in Annapolis, Maryland, where he finds himself captaining boats more than sitting behind a screen, but he’s often lured back to old habits and the love of making cool shit.

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