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KiNG MALA - Sugarblind

WORLD I KiNG MALA is the moniker of El Paso born, Los Angeles based alternative soul artist Areli Castro. Touching on themes such as lust, recklessness and badass femininity, KiNG MALA isn’t afraid to spill her guts. Setting out with the intention to create brave and unapologetic music, the bold and brazen artist is delivering her own distinct sound, just the way she wants it. Castro shares, “Thats really the inspiration for the name KiNG MALA, king cuz fuck being someone’s queen, and mala literally means “bad bitch” in spanish.” 

KiNG MALA doesn’t hesitate in spilling her feelings. Her music narrates letting go of fear, being honest with yourself and those around you and ultimately living your truest self. Life is messy and we shouldn’t feel ashamed to show our emotions and speak our mind.

Her latest release “sugarblind” stays true to her fun and carefree ethos. Blending alternative rock and pop, the gritty track is reminiscent of Ashe meets Bishop Briggs. Through metaphorical lyrics, Castro compares the ravenous hunger for something sweet, with the feeling of lust for someone. Showcasing soulful, raspy vocals, brooding melodies and muted tones, “sugarblind” is a relatable anthem for twenty-somethings. 

Produced by Rob Auerbach and mastered by John Greenham (Billie Eilish, Sam Smith, Katy Perry, Banks), the entrancing song evokes a youthful energy while maintaining a musical sophistication. 

KiNG MALA hopes her music may allow others to feel confident and cool, confiding, “I hope it helps people feel okay with what they feel, I'm a person with very intense feelings and it took me a long time to realize that that's a gift not a weakness.” Raised in a hispanic home, the artist is passionate about supporting the LGBTQ+, POC and Indigenous communities and being open about mental health. 

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La musique n’est pas un virus ! Certes elle vous contamine par la mélodie, les paroles, mais elle s’achète, se fait découvrir, se fredonne, vous titille le creux de l’oreille, se libère sur vos lèvres … Pensez aux artistes, ils illuminent votre quotidien et alimentent vos mémoires de jolis refrains qui deviendront vos souvenirs.
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