7 Mars 2022
From UNITED KINGDOM •
Cashma is an R&B artist raised in the small town of Barnesville, GA. As the only child of her black dad and white mom, Cashma grew up seeing both sides of the world and often felt like she didn’t fit in. Seeking solace in the music of one of her biggest inspirations Sade, she gradually learnt how to be unapologetically herself and her music is a reflection of that. Moving to Atlanta at a young age, the introspective introvert has now created a space and sound all of her own.
Her new album Purple Apartment is the result of having her own place to live authentically and to focus and craft her music. Cashma confides, “I’m very introverted so having my own space has always been really important to me. My home is my world. It’s where I party, relax, feel safe, laugh, cry, cook, enjoy my friends, do business and overall where I’ve built my brand. I wanted this project to feel the way I do when I’m in my space, a getaway from the noises of the world. A little piece of heaven.”
Working alongside producer Mike Kalombo Purple Apartment is coated with a nostalgic 80’s flair. Silky, soulful vocals, shimmering synths and vibey, hypnotic melodies provide the foundations for the album, with Cashma showcasing her velvet vocal tone and ability to pen indulgent R&B anthems.
Purple Apartment is the third installment of her purple trilogy which includes 2020’s Purple Mosquito and 2021’s PURPLE LIGHTS. Wrapping up the trio of albums, the final release sees the artist challenging herself to be raw and vulnerable with her feelings. The intimate 12-track release is centered around love. Love of self. Love of the moment. Love of a person that you’re getting comfortable with and just want to spend all your time with. The songstress reveals, “I like writing what my soul tells me. It’s therapy. I let my spirit guide me on feeling. That’s what matters to me.”
Listening to the album is like reading personal diary entries from Cashma. She unravels stories from her own life, such as “My First Apartment” which touches on the mixed emotions of being alone for the first time and “I Dress For Me” which speaks about dismissing other people’s judgemental attitudes. Her honest storytelling lyrics give us a glimpse into her life, creating a strong connection between both the artist and her listeners.
With a dedicated fanbase of people across the globe and over half a million streams for her music thus far, Cashma is quickly becoming an artist to watch.
DIFFUSION MARCH, 7, 2022