The Yets ○ Enemy

9 Janvier 2025

From CANADA •

South Carolina alternative rock duo The Yets presents 'Enemy', the final single released ahead of their debut album 'Pinup Girl', out on February 7. Revolving around internal conflict, self-destruction, and the battle against one’s own darker impulses, 'Enemy' wrestles with the destructive forces that lie within.

The Yets features the creative synergy of guitarist-producer Craig Anderson Snook and vocalist Robin Wilson, both based in Myrtle Beach.

"Realizing your greatest adversary is yourself presents something we all confront at some point. The idea of being one’s “own worst enemy” is central; entrapment in a vicious cycle of self-sabotage and isolation," says Robin Wilson.

"Lyrically exploring the intoxicating allure of solitude, dancing alone symbolizes both freedom and self-deception. Meanwhile, lurking in the background is the ever-present enemy within waiting to resurface, stronger perhaps than ever before. Plagued by internal warfare forged of past fears and tendencies, corrosive thoughts haunt us even as we attempt to break free from our former selves, now feeling distant and ghost-like."

Despite the dark tone, there’s a sense of clarity emerging from the struggle. Acknowledging what once haunted them no longer wields such power, a new spirit signifying growth and self-awareness evolves. The darkness remains, but is now understood rather than feared in the struggle for self-liberation.

The song flirts with the paradox of freedom and destruction, where overcoming internal demons becomes the path towards self-realization. Themes of identity, inner strength, and transformation are woven throughout, with the final message being one of confronting, accepting, and ultimately moving beyond the internal chaos to a place we are no longer the “Enemy”.

Earlier, the band released the reverie-laden lead track, 'Define The Man' and "3's", an evocative, haunting song that recounts the story of a circus performer teetering on a highwire, using her precarious balance as a powerful metaphor for the challenges of life. Both offerings showcase their evolution as artists, blending modern and classic rock elements to create music that feels both fresh and timeless.

The Yets fuses Craig’s dynamic guitar work and production expertise with Robin’s rich, emotive vocals, resulting in a sound that is both powerful and distinctive. Further highlighted by their multi-instrumental performance abilities, The Yets have developed a sound which is truly their own. From composing to performing to production, Craig and Robin are a “duo” in the most genuine sense of the word.

In 2022, The Yets debuted with a critically acclaimed eponymous EP, praised for its melodic sophistication and emotional resonance. Their full-length 'Pinup Girl' album showcases their evolution as artists, blending modern and classic rock elements to create a sound that is fresh and timeless. Marked by lush, atmospheric instrumentation, soulful melodies, their music seamlessly fuses modern and classic rock influences, establishing The Yets as a distinctive presence in the alternative rock scene.

Craig Anderson Snook, who played guitar for several popular bands in the 1980s, such as Gross Negligence, brings decades of musical experience to the duo. Robin, well known for her extensive touring with rock groups Skirt and Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

As of January 8, 'Enemy' will be available from fine online music stores and streamable via Spotify. The full album, out February 7, can be obtained digitally or on CD directly via Bandcamp.

"Uplifting with all the wonderful shimmer of vintage alternative pop, this music evokes the nostalgic charm of classic alternative pop, its melodic longing and intricate musical arrangements. Featuring impeccable production, this certainly makes for a delightful listening experience" ~ The Spill Magazine

"Almost perfect union between prime Cocteau Twins and prime mid-seventies L.A. version of Fleetwood Mac, with Wilson’s vocals and Snook’s guitars at the forefront" ~ Rock At Night Magazine

“Unique and competent nouveau rock n roll" ~ Sound Read Six

"A broad pallet of tuneful wistfulness and textured, layered instrumentation, coupled with smart and sensitive production" ~ Aural Aggravation

“Vocals that effortlessly soar over a veil of ethereal pop melodies while delivering lyrics with profound depth and sensitivity” ~ MusicnGear

The Yets

Enemy

Full 'Pinup Girl' album is out February 7. Self-released

8 January 2025

TRACK LIST

01. Define The Man
02. 3’s
03. Black Sheep
04. That’s All
05. Pinup Girl
06. Enemy
07. Chemistry
08. Change My Mind
09. Cronkite
10. Hollow Oaks
11. Broken Arrow
12. Paper Ghost

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